Somelo pricing — flat $39 to $269 a month, per location

Every plan is the full product for one location: booking, POS, memberships, gift cards, commissions, reports, and the client portal. Nothing here is a trial and nothing is free — the monthly price is the whole bill. There is no setup fee, no per-booking cut, and no per-staff charge.

$39 a month is less than one add-on line item on most Mindbody or Vagaro invoices — and it includes POS, memberships, gift cards, and the client portal.

All prices are per location, per month, in USD, billed monthly. We don't offer an annual prepay discount — month-to-month is the point.

Plans

Starter — $39 / month per location

Everything you need to run the studio.

  • 1 location, unlimited staff
  • Online booking widget + embeddable
  • Full POS with card-on-file & tips
  • Memberships, packages, gift cards
  • Commission tracking & payouts
  • Room / resource scheduling
  • Custom forms & e-signature
  • Advanced reports & cash flow
  • Role-based permissions
  • Onboarding & data migration included
  • White-label client portal on your Somelo subdomain
  • 600 SMS credits / month

Get started

Growth — $89 / month per location (most popular — pre-selected)

Bring clients in and keep them coming back.

  • Everything in Starter, plus:
  • Email campaigns, automations, journeys & funnels
  • SEO tools, reviews & loyalty
  • 1,500 SMS credits / month

Get started

Pro — $269 / month per location

Higher SMS allowance plus the full AI suite.

  • Everything in Growth, plus:
  • 4,000 SMS credits / month
  • AI Manager (payroll prep, health checks & anomaly alerts)
  • AI Receptionist (24/7 booking & FAQs)
  • Advanced AI reporting & insights
  • Priority support

Get started

Enterprise — Contact sales

Done-for-you website + ongoing care, on top of everything in Pro.

  • Everything in Pro, plus:
  • Custom website build (one-time)
  • Managed hosting & ongoing website updates
  • Dedicated custom domain & white-label
  • Custom integrations

Talk to sales

Add-ons

  • Additional location — $49 / mo — Each location gets its own staff, rooms, schedule, inventory.
  • Extra SMS credits — $25 per 1,000 — Top up anytime, in any amount. Purchased credits roll over 30 days.
  • Compliance handling — +3.5% — End-to-end PCI, chargeback, and dispute handling. Opt out in Billing.

Buying safely

  • No card required to use the live sandbox on this page.
  • Month-to-month. Cancel anytime from Billing — no call, no exit fee.
  • Payments run on your own Stripe account. Your funds settle to your bank; we never hold your money.
  • Card numbers are tokenized by Stripe and never touch Somelo servers or logs.
  • Your data is yours: one-click export of clients, appointments, payments, memberships, and notes.

Pricing questions

Are there per-seat fees?

No. Every plan includes unlimited staff and unlimited clients. Hire whoever you need without your software bill jumping.

Do you charge for SMS?

Every plan includes monthly SMS credits — 600 on Starter, 1,500 on Growth, and 4,000 on Pro. Staff notifications never use credits. Extra credits are $25 per 1,000 and we pass through carrier costs without markup.

Is there a contract?

Month-to-month. Cancel anytime — your data exports in one click. It's your data.

Why $39 to start?

Because most studios are paying $150–$400/month for booking software alone. At $39 you get booking, POS, payments, memberships, gift cards, the client portal, and your own brand on your own subdomain. Move up to Growth or Pro the month you actually need more.

Do you take a cut of bookings or sales?

No. The marketplace model isn't ours. You keep 100% of what your clients pay.

What payment processors do you support?

Stripe Connect, with full PCI compliance handling on by default. You can opt out in Billing if you have your own merchant account.

Can I import from Mindbody or Vagaro?

Yes. Clients, services, gift card balances, and active memberships all import. Talk to us before you switch — we handle the cutover.

Is there a free plan or a free trial?

No free plan. The interactive sandbox on the homepage needs no card and no signup, and every plan is month-to-month, so the smallest commitment is one month at $39.

Product overview · Customer stories · Compare with Mindbody · Compare with Vagaro