HerFit runs on Somelo
Women's fitness studio
Class-based women's fitness studio running memberships, packages, and recurring sessions on Somelo.
Before Somelo
- Tracking active memberships, package balances, and drop-in payments in three different tools.
- No-shows and last-minute cancels eating into a tight 8-person class capacity.
- Marketing emails living on Mailchimp, with no visibility into who had visited recently.
What we set up
- Migrated all clients, memberships, and packages into Somelo in a single weekend.
- Configured a 12-hour cancellation window with automatic late-cancel fees on file.
- Built a re-engagement journey targeting members who hadn't attended in 21 days.
Where they are now
- Single source of truth for booking, payment, and member status.
- Cancellation fees collect automatically — no awkward conversations.
- Re-engagement journey running on autopilot, surfacing at-risk members weekly.